Illusion Technologies: Graphics Design

Using Photos As Graphics In Marketing Your Business
By Valerie Sipple

More and more businesses are seeing the value of photography in
marketing their business. Websites, html emails, business cards,
banners. Scanners and other digital equipment is HOT! What do
you need to know about the subject of photography to take
advantage of photos in your business?

Many memorable moments would be lost and long forgotten
without photography. The most important thing to photography is
light. The camera is a precise instrument for capturing light.
The word "camera" in Latin means room. The name camera comes
from the first invention towards capturing the world on film,
the camera obscura or dark room.

This invention came about in the 14th century and was used by
such artists as Da Vinci and Michelangelo to more accurately
draw their subjects onto paper. The invention of this box made
way for more advancements in cameras and photography.

There are five essential items in cameras that make
photography possible. They are exposure, refraction, plane of
focus, angle of view and aperture. Exposure is the amount of
time a camera lets film be exposed to light. Refraction is the
bending of light through the lenses of a camera. Plane of focus
is the area where light reforms an image in the film. Angle of
view is the angle created on a lens when you take the two
outermost points you can see through a lens and diverge them to
the exact center of the lens. The angle created will be the
angle at which the camera can take pictures at. Aperture is the
amount of light a lens allows into the camera.

The camera obscura, as mentioned previously, was a large room
with a small hole where light could pass through. The
development of the camera obscura took two tracks. One of these
led to the portable box device that was a drawing tool. In the
17th and 18th century, many artists were aided by the use of
the camera obscura.

By the beginning of the 19th century, the camera obscura was
ready with little or no modification to accept a sheet of light
sensitive material to become the photographic camera. The
other track became the camera obscura room, a combination of
education and entertainment.

In the 19th century, with improved lenses that could cast
larger and sharper images, the camera obscura flourished at the
seaside and in areas of scenic beauty.

Of course now there are much more practical ways to take
photographs. From the traditional 35mm cameras to the newest
cellular phones equipped with digital cameras. Big ones, small
ones, and anything else you can think of. There is a camera to
fit your needs and lifestyle, or even your color preference.
The world of photography has certainly grown a lot over the
years. Taking into consideration your usage when purchasing is
key to investing in the proper equipment.

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Valerie Sipple is the webmaster of:
http://www.rgphotography.com
a great resource for everything about photography.

Source: http://www.isnare.com