Graphics Design

Trade Show Exhibit Graphics - 6 Dos and Don'ts
By [http://ezinearticles.com/?expert=Daniel_Chaddock]Daniel Chaddock

Great trade show display graphics are hard to miss. Eye-catching, bold and exciting, they create an impact from across the room—even in the busiest convention center or exhibition hall.

Unfortunately, knowing how to create show-stopping graphics isn’t as easy as spotting them. Many experienced designers know little about large-format trade show booth graphics—and without the proper guidance, getting it right can be difficult.

So if you’re investing in a new trade show graphics display or considering whether your current graphics really get the job done, consider these six tips for ensuring your trade show exhibit graphics get the attention your business deserves:


Don’t assume that brochure graphics will work in a display. Even the best-made brochure or print ad design is unlikely to function in your trade show exhibit. Why? Because trade show display graphics are generally several times larger than your other collateral pieces. While you can use some images and content from your other collateral pieces, be careful when repurposing your designs – keep headlines trim, images large and written content short and easy to read. Putting too many messages, hard-to-read fonts or competing images in one graphic display will only confuse people and make them disinterested.

Do keep it simple. Effective trade show display graphics are like highway billboards—they must communicate three key things in three seconds or less: who you are, what you do and why a customer should choose your product. If your prospects were driving by at 65 miles per hour, would your graphic message clearly answer these three questions before it was out of sight? If so, you have just designed yourself an effective large-format trade show graphic.

Don’t trust just any printer. The best trade show exhibit graphics come from printers who are skilled in large-scale design and have the tools necessary for picture-perfect results. Look for a printer who specializes in trade show displays and graphics, has a high-quality printer designed for the job and has invested in color management software.

Do proof your artwork in its final size. Not only will it make it easier to check for problems with your image resolution, but it will also give you a better sense of the impact your trade show exhibit graphics will make.

Don’t use images you pull from the Web. They might look great onscreen, but they’re unlikely to reproduce well in large formats. Instead, expect to need graphics that will have at least 100 dpi at their final output size.

Do enlist the help of a trained professional. If you’re overwhelmed by the requirements of trade show exhibit graphics—or if you just want an expert to provide guidance and advice—don’t be afraid to ask. Because as anyone who’s had a graphics disaster can attest, getting sound advice before your artwork goes to press is priceless.

Trade show display graphics are one of the most important aspects of your entire exhibit. After all, no one will notice your exciting multimedia presentation or innovative new product if your graphics don’t first stop them in their tracks.

Whether you’re designing your graphics in-house or using a professional [http://exhibitsusa.com/PagEd-index-topic_id-19-page_id-29.phtml ]trade show exhibit company, remember these six tips to success with trade show exhibit graphics—and discover the difference great design can make.

Daniel Chaddock is President of E&E Exhibit Solutions, a one-stop trade show display company founded in 1995. With expertise in portable and modular displays, E&E Exhibit Solutions' team members are professionals, consultants and experts in everything trade show, providing complete solutions for [http://www.exhibitsusa.com/modules.php?op=modload&name=PagEd&file=index&topic_id=1&page_id=352 ]trade show booths, events and environments.

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Posted By: Illusion Technologies
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Graphics Design

What Is Graphic Design Going To Cost You?
By [http://ezinearticles.com/?expert=Aazdak_Alisimo]Aazdak Alisimo

Graphic design is critical to just about any business, but what will it cost you? As you can probably imagine, the answer depends on many different things.

In many ways, it is difficult to make accurate charts showing the cost of graphic design services. Graphic design costs are tied into talent and reputation as are so many other areas that require artistic skill. It might help to think of the difference in cost between a painting of a bowl of fruit your grandmother is selling at a local art fair and a Van Gogh being sold at a New York auction house.

One thing that is certain is that graphic design is something that will cost money. Graphic designers generally work on specific jobs for specific clients as opposed to artists who might be commissioned to do a work or might just do it in hopes of a future sale. So, since the graphic designer is always going to be directing his talent and skill toward a specific project and for a specific client, a specific price must be established for the services rendered.

Graphic design rates for business related types of projects are usually the most clear cut as far as price scale goes. A logo might cost around $500 and a complete brochure around $400. These two examples illustrate an important concept of design. It would appear at first glance that the logo would require less actual work to produce when compared to a complete brochure. Although this is true, the logo also will require more artistic skill whereas the brochure is more of a nuts and bolts design project. The lesson is that you have to pay for imagination and talent.

The graphic designer faces the same situation. The Department of Labor tells us that the average salary for a graphic designer is just under $30,000 for employees with less than one year of experience. This is assuming that the designer has a degree in graphic design. The salary average goes up to almost $50,000 after 20 years. We can also learn with a bit of research that most graphic designers charge hourly rates that run around $80 an hour for their services.

Although these figures give us some idea of graphic design rates, they do not tell a complete story. The bottom line is that every graphic designer is an artist. It does not matter if they are designing logos or brochures or web sites. In the end, much will depend on the skill and talent of the graphic designer and the sky is the limit. This applies to both sides. If you want the very best, you have to be prepared to pay a little more. If you are a designer, you may turn out to be the Van Gogh of graphic design. Although hopefully your true talent won’t have to wait until years after your death to be appreciated.

Find [http://www.designservicestudios.com/]design service studios in your area at DesignServiceStudios.com

Article Source: http://EzineArticles.com/?expert=Aazdak_Alisimo http://EzineArticles.com/?What-Is-Graphic-Design-Going-To-Cost-You?&id=780151

Posted By: Illusion Technologies
http://www.illusiontechnologies.com