Illusion Technologies: Graphics Design

How Do You Define A Good Logo Design?
By Ray Smith

Everyone wants his company logo to be the best but how good is
good? How do we define a good logo? Is it necessary to be
colorful or an exquisite piece of art? Can a simple design work
as a good logo? We are often in a dilemma.

Now to define a good logo design we first need to understand
the purpose of having a logo. A corporate logo is one of the
most essential branding elements for your company. It should be
instrumental in building your corporate identity and should
successfully exude the company’s attitude. The viewers must have
some idea about the disposition, character, or fundamental
values of your company through your logo. The functionality of a
logo does not end here, I have not yet mentioned the most
important function of a corporate logo. Your logo should be able
to build a positive, strong and long lasting impression on
existing and prospective customers. The very moment a person
views your logo, even a part of it, he should think of your
company.

Just think of some of the all time great logos, McDonalds’,
IBM, Nike— the moment you see their logos, even if you see a
part of it or may be in Black and White (there comes another
important aspect!) are you able to think of anything else than
the respective company? The answer is definitely NO! The first
thing that comes to your mind is the name of the company. This
shows how strong an impression their logo leaves in our mind.
Isn’t that, what all of us are looking for?

How do you get your logo to leave such a strong long lasting
impression? The key to this question is to make it easy to
remember. Companies often make the mistake of thinking that a
complicated artistic design might work well for them, while the
reverse is true, in most cases. The simpler your logo is, the
easier it is to remember and so it leaves a stronger impression
on the people.

You also need to think of all the possible mediums where you
are going to use your logo. You are not going to use your logo
in only one medium, you might use it on your business cards and
stationery, you might use it in your website, you might also use
it in the conventional media like newspaper classifieds and
magazines. This is why it is most important to inform your logo
design firm about the possible mediums where you are going to
use your logo. You should also check if your logo looks good in
Black and White, because tomorrow if you need to get a document
in black and white with your logo on it, it should be very
easily compatible to that as well.

In the beginning of this article, I have mentioned, that your
logo can successfully convey the character and nature of your
business to its viewers. How do we do that? There are a host of
factors that are considered before designing a logo. When you
place an order for a logo design, as a client it is your
responsibility to give a clear brief of your company profile,
the industry you are in and the nature of logo that you are
looking for, to the designers. If you are not sure about the
nature of logo that suits your company, let the logo design firm
decide on that. There are many logo design companies who are
experienced and they will be much better equipped to suggest you
the correct type of logos. Any good logo design firm would
conduct a market research about the different types of logos
used in your industry by your competitors and their impact on
the people. Based on that they will deliver you a set of logos
from which you can choose any one and then they will customize
that to your perfection.

If you have any corporate colors, as we have red for
McDonalds’, it will be wise to suggest the designers to use that
color in your logo-any good designer would anyhow do that.

One last word, as with any other industry, it is definitely
beneficial to buy professional service than to go for any
amateur designs just to save a few dollars. You might be the
best in your industry but they know their job better than you,
so if you want to get a good result, try to depend on your logo
design company. I do understand that there are certain logo
design companies that charge exorbitant rate to create a logo
design but the industry is changing. These days there are
companies that offer excellent logos for nominal charges. So
before you decide to place your order for your logo design,
check the portfolio of the company and then check the price tag.
You can definitely find some professional logo designs at
affordable rates.

About the Author: Ray Smith is a marketing Expert with years of
experience in different industries and specialized knowledge on
branding and internet marketing. http://www.mycorporatelogo.com

Source: http://www.isnare.com