Become a Master of Graphic Design
By [http://ezinearticles.com/?expert=Sharron_Nixon]Sharron Nixon
Graphic design is a creative process that combines art and technology to communicate ideas. It is the process of communicating visually using typography and images to present information, usually used whenever visual intricacy and creativity are needed to present text and imagery. It can also be applied to the layout and formatting of educational material to make the information more accessible and more easily understood.
Designing a masterpiece graphically is the art of combining text and graphics to communicate an effective message. It is primarily used in the design of logos, brochures, newsletters, posters, signs, and other type of visual communication. Graphic design is the use of words and images to pass on information or to create a certain visual effect. This art form is sometimes referred to as commercial art because of its application to advertising and its vital contribution to business function.
Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Graphic designers have a unique ability to sell a product or idea through effective visual communications, and are asked to perform the difficult task of being creative every single day.
Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors. Color is also another powerful way of helping users find their way around a site, and color coding sections of the site helps users identify where they are.
Graphic design adds a visual and emotional context to the purely cognitive text on the site. The primary tool for this art form is, of necessity, the creative mind. With the advent of computers and software applications, the task of the designer has become a little easier, as these have provided more effective production tools than traditional methods. It is a creative profession and things that were once only conceived in the mind are brought to life through skills and imagination.
There is a downside to the inclusion of graphic design on websites. Many designers have tried to force the Web to be what it is not, creating ineffective and sometimes unusable websites. There is a tendency to forget that words, and not images, are the building blocks for the vast majority of websites. People are strongly visually orientated, and their response to the website's aesthetics and visual structure plays a strong part in how they interact with it as a whole.
The mid 1980s heralded the arrival of desktop publishing and the introduction of graphic art software applications. This introduced a generation of designers to computer image manipulation and 3D image creation that had previously been a tedious and intensive process. Today's graphic designers often use desktop publishing software and techniques to achieve their goals.
Graphic design requires that the advocate must continually keep up to date with the development of new and updated software, usually either on their own or through software training programs. Contrary to popular belief, anybody with the right software can not necessarily do it, creativity is the biggest attribute that needs to be added.
Graphic design is not just a case of being fluent in some type of software, but also about communication, solving visual problems, and imagination. The tools that are now available do not detract from the need for creative imagination, rather just make the performance of the task easier, and perhaps open the floodgates to applications that may have been out of reach previously.
Sharron Nixon is a 44 year old mother of 3 who lives in New Zealand. To get all the information you will ever need on Graphic Design, check out Sharron's website: [http://www.sharronnixon.com/graphic-design ]www.sharronnixon.com/graphic-design And first Special Report: [http://www.vivacheapvegas.com/product001sales.html ]15 Awesome Tips For Your Cheap Las Vegas Affair
Article Source: http://EzineArticles.com/?expert=Sharron_Nixon http://EzineArticles.com/?Become-a-Master-of-Graphic-Design&id=810196
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
Friday, November 16, 2007
Thursday, November 15, 2007
Graphics Design
Trade Show Exhibit Graphics - 6 Dos and Don'ts
By [http://ezinearticles.com/?expert=Daniel_Chaddock]Daniel Chaddock
Great trade show display graphics are hard to miss. Eye-catching, bold and exciting, they create an impact from across the room—even in the busiest convention center or exhibition hall.
Unfortunately, knowing how to create show-stopping graphics isn’t as easy as spotting them. Many experienced designers know little about large-format trade show booth graphics—and without the proper guidance, getting it right can be difficult.
So if you’re investing in a new trade show graphics display or considering whether your current graphics really get the job done, consider these six tips for ensuring your trade show exhibit graphics get the attention your business deserves:
Don’t assume that brochure graphics will work in a display. Even the best-made brochure or print ad design is unlikely to function in your trade show exhibit. Why? Because trade show display graphics are generally several times larger than your other collateral pieces. While you can use some images and content from your other collateral pieces, be careful when repurposing your designs – keep headlines trim, images large and written content short and easy to read. Putting too many messages, hard-to-read fonts or competing images in one graphic display will only confuse people and make them disinterested.
Do keep it simple. Effective trade show display graphics are like highway billboards—they must communicate three key things in three seconds or less: who you are, what you do and why a customer should choose your product. If your prospects were driving by at 65 miles per hour, would your graphic message clearly answer these three questions before it was out of sight? If so, you have just designed yourself an effective large-format trade show graphic.
Don’t trust just any printer. The best trade show exhibit graphics come from printers who are skilled in large-scale design and have the tools necessary for picture-perfect results. Look for a printer who specializes in trade show displays and graphics, has a high-quality printer designed for the job and has invested in color management software.
Do proof your artwork in its final size. Not only will it make it easier to check for problems with your image resolution, but it will also give you a better sense of the impact your trade show exhibit graphics will make.
Don’t use images you pull from the Web. They might look great onscreen, but they’re unlikely to reproduce well in large formats. Instead, expect to need graphics that will have at least 100 dpi at their final output size.
Do enlist the help of a trained professional. If you’re overwhelmed by the requirements of trade show exhibit graphics—or if you just want an expert to provide guidance and advice—don’t be afraid to ask. Because as anyone who’s had a graphics disaster can attest, getting sound advice before your artwork goes to press is priceless.
Trade show display graphics are one of the most important aspects of your entire exhibit. After all, no one will notice your exciting multimedia presentation or innovative new product if your graphics don’t first stop them in their tracks.
Whether you’re designing your graphics in-house or using a professional [http://exhibitsusa.com/PagEd-index-topic_id-19-page_id-29.phtml ]trade show exhibit company, remember these six tips to success with trade show exhibit graphics—and discover the difference great design can make.
Daniel Chaddock is President of E&E Exhibit Solutions, a one-stop trade show display company founded in 1995. With expertise in portable and modular displays, E&E Exhibit Solutions' team members are professionals, consultants and experts in everything trade show, providing complete solutions for [http://www.exhibitsusa.com/modules.php?op=modload&name=PagEd&file=index&topic_id=1&page_id=352 ]trade show booths, events and environments.
Article Source: http://EzineArticles.com/?expert=Daniel_Chaddock http://EzineArticles.com/?Trade-Show-Exhibit-Graphics---6-Dos-and-Donts&id=777932
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
By [http://ezinearticles.com/?expert=Daniel_Chaddock]Daniel Chaddock
Great trade show display graphics are hard to miss. Eye-catching, bold and exciting, they create an impact from across the room—even in the busiest convention center or exhibition hall.
Unfortunately, knowing how to create show-stopping graphics isn’t as easy as spotting them. Many experienced designers know little about large-format trade show booth graphics—and without the proper guidance, getting it right can be difficult.
So if you’re investing in a new trade show graphics display or considering whether your current graphics really get the job done, consider these six tips for ensuring your trade show exhibit graphics get the attention your business deserves:
Don’t assume that brochure graphics will work in a display. Even the best-made brochure or print ad design is unlikely to function in your trade show exhibit. Why? Because trade show display graphics are generally several times larger than your other collateral pieces. While you can use some images and content from your other collateral pieces, be careful when repurposing your designs – keep headlines trim, images large and written content short and easy to read. Putting too many messages, hard-to-read fonts or competing images in one graphic display will only confuse people and make them disinterested.
Do keep it simple. Effective trade show display graphics are like highway billboards—they must communicate three key things in three seconds or less: who you are, what you do and why a customer should choose your product. If your prospects were driving by at 65 miles per hour, would your graphic message clearly answer these three questions before it was out of sight? If so, you have just designed yourself an effective large-format trade show graphic.
Don’t trust just any printer. The best trade show exhibit graphics come from printers who are skilled in large-scale design and have the tools necessary for picture-perfect results. Look for a printer who specializes in trade show displays and graphics, has a high-quality printer designed for the job and has invested in color management software.
Do proof your artwork in its final size. Not only will it make it easier to check for problems with your image resolution, but it will also give you a better sense of the impact your trade show exhibit graphics will make.
Don’t use images you pull from the Web. They might look great onscreen, but they’re unlikely to reproduce well in large formats. Instead, expect to need graphics that will have at least 100 dpi at their final output size.
Do enlist the help of a trained professional. If you’re overwhelmed by the requirements of trade show exhibit graphics—or if you just want an expert to provide guidance and advice—don’t be afraid to ask. Because as anyone who’s had a graphics disaster can attest, getting sound advice before your artwork goes to press is priceless.
Trade show display graphics are one of the most important aspects of your entire exhibit. After all, no one will notice your exciting multimedia presentation or innovative new product if your graphics don’t first stop them in their tracks.
Whether you’re designing your graphics in-house or using a professional [http://exhibitsusa.com/PagEd-index-topic_id-19-page_id-29.phtml ]trade show exhibit company, remember these six tips to success with trade show exhibit graphics—and discover the difference great design can make.
Daniel Chaddock is President of E&E Exhibit Solutions, a one-stop trade show display company founded in 1995. With expertise in portable and modular displays, E&E Exhibit Solutions' team members are professionals, consultants and experts in everything trade show, providing complete solutions for [http://www.exhibitsusa.com/modules.php?op=modload&name=PagEd&file=index&topic_id=1&page_id=352 ]trade show booths, events and environments.
Article Source: http://EzineArticles.com/?expert=Daniel_Chaddock http://EzineArticles.com/?Trade-Show-Exhibit-Graphics---6-Dos-and-Donts&id=777932
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
Wednesday, November 14, 2007
Graphics Design
What Is Graphic Design Going To Cost You?
By [http://ezinearticles.com/?expert=Aazdak_Alisimo]Aazdak Alisimo
Graphic design is critical to just about any business, but what will it cost you? As you can probably imagine, the answer depends on many different things.
In many ways, it is difficult to make accurate charts showing the cost of graphic design services. Graphic design costs are tied into talent and reputation as are so many other areas that require artistic skill. It might help to think of the difference in cost between a painting of a bowl of fruit your grandmother is selling at a local art fair and a Van Gogh being sold at a New York auction house.
One thing that is certain is that graphic design is something that will cost money. Graphic designers generally work on specific jobs for specific clients as opposed to artists who might be commissioned to do a work or might just do it in hopes of a future sale. So, since the graphic designer is always going to be directing his talent and skill toward a specific project and for a specific client, a specific price must be established for the services rendered.
Graphic design rates for business related types of projects are usually the most clear cut as far as price scale goes. A logo might cost around $500 and a complete brochure around $400. These two examples illustrate an important concept of design. It would appear at first glance that the logo would require less actual work to produce when compared to a complete brochure. Although this is true, the logo also will require more artistic skill whereas the brochure is more of a nuts and bolts design project. The lesson is that you have to pay for imagination and talent.
The graphic designer faces the same situation. The Department of Labor tells us that the average salary for a graphic designer is just under $30,000 for employees with less than one year of experience. This is assuming that the designer has a degree in graphic design. The salary average goes up to almost $50,000 after 20 years. We can also learn with a bit of research that most graphic designers charge hourly rates that run around $80 an hour for their services.
Although these figures give us some idea of graphic design rates, they do not tell a complete story. The bottom line is that every graphic designer is an artist. It does not matter if they are designing logos or brochures or web sites. In the end, much will depend on the skill and talent of the graphic designer and the sky is the limit. This applies to both sides. If you want the very best, you have to be prepared to pay a little more. If you are a designer, you may turn out to be the Van Gogh of graphic design. Although hopefully your true talent won’t have to wait until years after your death to be appreciated.
Find [http://www.designservicestudios.com/]design service studios in your area at DesignServiceStudios.com
Article Source: http://EzineArticles.com/?expert=Aazdak_Alisimo http://EzineArticles.com/?What-Is-Graphic-Design-Going-To-Cost-You?&id=780151
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
By [http://ezinearticles.com/?expert=Aazdak_Alisimo]Aazdak Alisimo
Graphic design is critical to just about any business, but what will it cost you? As you can probably imagine, the answer depends on many different things.
In many ways, it is difficult to make accurate charts showing the cost of graphic design services. Graphic design costs are tied into talent and reputation as are so many other areas that require artistic skill. It might help to think of the difference in cost between a painting of a bowl of fruit your grandmother is selling at a local art fair and a Van Gogh being sold at a New York auction house.
One thing that is certain is that graphic design is something that will cost money. Graphic designers generally work on specific jobs for specific clients as opposed to artists who might be commissioned to do a work or might just do it in hopes of a future sale. So, since the graphic designer is always going to be directing his talent and skill toward a specific project and for a specific client, a specific price must be established for the services rendered.
Graphic design rates for business related types of projects are usually the most clear cut as far as price scale goes. A logo might cost around $500 and a complete brochure around $400. These two examples illustrate an important concept of design. It would appear at first glance that the logo would require less actual work to produce when compared to a complete brochure. Although this is true, the logo also will require more artistic skill whereas the brochure is more of a nuts and bolts design project. The lesson is that you have to pay for imagination and talent.
The graphic designer faces the same situation. The Department of Labor tells us that the average salary for a graphic designer is just under $30,000 for employees with less than one year of experience. This is assuming that the designer has a degree in graphic design. The salary average goes up to almost $50,000 after 20 years. We can also learn with a bit of research that most graphic designers charge hourly rates that run around $80 an hour for their services.
Although these figures give us some idea of graphic design rates, they do not tell a complete story. The bottom line is that every graphic designer is an artist. It does not matter if they are designing logos or brochures or web sites. In the end, much will depend on the skill and talent of the graphic designer and the sky is the limit. This applies to both sides. If you want the very best, you have to be prepared to pay a little more. If you are a designer, you may turn out to be the Van Gogh of graphic design. Although hopefully your true talent won’t have to wait until years after your death to be appreciated.
Find [http://www.designservicestudios.com/]design service studios in your area at DesignServiceStudios.com
Article Source: http://EzineArticles.com/?expert=Aazdak_Alisimo http://EzineArticles.com/?What-Is-Graphic-Design-Going-To-Cost-You?&id=780151
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
Tuesday, November 13, 2007
Graphics Design
The Help Of Graphics Design
By [http://ezinearticles.com/?expert=Methyl_Vizcarra]Methyl Vizcarra
Graphics design is presenting information visually with images and text. It involves a wide range of cognitive skills, aesthetics and crafts. It is used from the simple traffic road signs to the logos of company we are working or dealing with.
True that graphics design evolves as fast as technology. From the paintings in the caves of Lascaux around 14,000 BC to the numerous use of it not only to attract the eyes of people but also to bring information and to communicate visually. Here are several uses graphics design:
In Advertising
Graphics design plays a big part in advertising. In order to draw attention from potential customers, they use aesthetic and emotional appeal to their products. This includes the company logo which is considered in corporate identity and branding.
In Entertainment
From the backdrop, to the posters, to the visual story telling, graphics design is always being used. This helps bring in the interest of viewers or readers to intended mood. For film, it is used in opening and closing credit. For theater plays, it is used props, backdrops and posters. For books, it is used in covers and in the content itself.
In Journalism
Graphics design helps in presenting the author's opinion or even on giving facts in writing news, articles, blogs and journals. It is not necessary but it will be an improvement on the visual information.
On our Ancestors
It was used by our ancestors to communicate. It serves as “words” during the prehistoric periods. Anthropologists now studies the signs and symbols painted on the cave and caverns to learn more about them.
In Education
Graphics are used mostly in education. In science,one example of which is human anatomy. Teachers use a picture of a human to point exactly which part of the human body they are talking about. In geography, it is used in maps and other graphic materials to illustrate or describe the earth. In Math, different kinds of graph are being used to make a presentation of data more understandable.
On the 3w's
Graphics design is very important in e-Commerce. It should be visually appealing enough to attract visitors to browse the site. But it takes visual communication skills and interactive communication skills to do this. It is a combined work of graphics designers and web developers to create a web site that would be pleasing to the visitor's eyes.
We may not be conscious about it but graphics design plays a big role in our everyday lives. It help us communicate visually. It also helps us on deciding which should be checked on first when we have variants to choose from. And it also helps us understand certain things easier.
RESOURCE: Methyl Vizcarra writes articles and press releases for WickedInnovations – a [http://www.wickedinnovations.com]professional web site design company specializing in [http://www.wickedinnovations.com/expertise.html]custom web design, eCommerce web site design and other web development services
Article Source: http://EzineArticles.com/?expert=Methyl_Vizcarra http://EzineArticles.com/?The-Help-Of-Graphics-Design&id=660036
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
By [http://ezinearticles.com/?expert=Methyl_Vizcarra]Methyl Vizcarra
Graphics design is presenting information visually with images and text. It involves a wide range of cognitive skills, aesthetics and crafts. It is used from the simple traffic road signs to the logos of company we are working or dealing with.
True that graphics design evolves as fast as technology. From the paintings in the caves of Lascaux around 14,000 BC to the numerous use of it not only to attract the eyes of people but also to bring information and to communicate visually. Here are several uses graphics design:
In Advertising
Graphics design plays a big part in advertising. In order to draw attention from potential customers, they use aesthetic and emotional appeal to their products. This includes the company logo which is considered in corporate identity and branding.
In Entertainment
From the backdrop, to the posters, to the visual story telling, graphics design is always being used. This helps bring in the interest of viewers or readers to intended mood. For film, it is used in opening and closing credit. For theater plays, it is used props, backdrops and posters. For books, it is used in covers and in the content itself.
In Journalism
Graphics design helps in presenting the author's opinion or even on giving facts in writing news, articles, blogs and journals. It is not necessary but it will be an improvement on the visual information.
On our Ancestors
It was used by our ancestors to communicate. It serves as “words” during the prehistoric periods. Anthropologists now studies the signs and symbols painted on the cave and caverns to learn more about them.
In Education
Graphics are used mostly in education. In science,one example of which is human anatomy. Teachers use a picture of a human to point exactly which part of the human body they are talking about. In geography, it is used in maps and other graphic materials to illustrate or describe the earth. In Math, different kinds of graph are being used to make a presentation of data more understandable.
On the 3w's
Graphics design is very important in e-Commerce. It should be visually appealing enough to attract visitors to browse the site. But it takes visual communication skills and interactive communication skills to do this. It is a combined work of graphics designers and web developers to create a web site that would be pleasing to the visitor's eyes.
We may not be conscious about it but graphics design plays a big role in our everyday lives. It help us communicate visually. It also helps us on deciding which should be checked on first when we have variants to choose from. And it also helps us understand certain things easier.
RESOURCE: Methyl Vizcarra writes articles and press releases for WickedInnovations – a [http://www.wickedinnovations.com]professional web site design company specializing in [http://www.wickedinnovations.com/expertise.html]custom web design, eCommerce web site design and other web development services
Article Source: http://EzineArticles.com/?expert=Methyl_Vizcarra http://EzineArticles.com/?The-Help-Of-Graphics-Design&id=660036
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
Friday, November 2, 2007
Graphics Design
The Help Of Graphics Design
By [http://ezinearticles.com/?expert=Methyl_Vizcarra]Methyl Vizcarra
Graphics design is presenting information visually with images and text. It involves a wide range of cognitive skills, aesthetics and crafts. It is used from the simple traffic road signs to the logos of company we are working or dealing with.
True that graphics design evolves as fast as technology. From the paintings in the caves of Lascaux around 14,000 BC to the numerous use of it not only to attract the eyes of people but also to bring information and to communicate visually. Here are several uses graphics design:
In Advertising
Graphics design plays a big part in advertising. In order to draw attention from potential customers, they use aesthetic and emotional appeal to their products. This includes the company logo which is considered in corporate identity and branding.
In Entertainment
From the backdrop, to the posters, to the visual story telling, graphics design is always being used. This helps bring in the interest of viewers or readers to intended mood. For film, it is used in opening and closing credit. For theater plays, it is used props, backdrops and posters. For books, it is used in covers and in the content itself.
In Journalism
Graphics design helps in presenting the author's opinion or even on giving facts in writing news, articles, blogs and journals. It is not necessary but it will be an improvement on the visual information.
On our Ancestors
It was used by our ancestors to communicate. It serves as “words” during the prehistoric periods. Anthropologists now studies the signs and symbols painted on the cave and caverns to learn more about them.
In Education
Graphics are used mostly in education. In science,one example of which is human anatomy. Teachers use a picture of a human to point exactly which part of the human body they are talking about. In geography, it is used in maps and other graphic materials to illustrate or describe the earth. In Math, different kinds of graph are being used to make a presentation of data more understandable.
On the 3w's
Graphics design is very important in e-Commerce. It should be visually appealing enough to attract visitors to browse the site. But it takes visual communication skills and interactive communication skills to do this. It is a combined work of graphics designers and web developers to create a web site that would be pleasing to the visitor's eyes.
We may not be conscious about it but graphics design plays a big role in our everyday lives. It help us communicate visually. It also helps us on deciding which should be checked on first when we have variants to choose from. And it also helps us understand certain things easier.
RESOURCE: Methyl Vizcarra writes articles and press releases for WickedInnovations – a [http://www.wickedinnovations.com]professional web site design company specializing in [http://www.wickedinnovations.com/expertise.html]custom web design, eCommerce web site design and other web development services
Article Source: http://EzineArticles.com/?expert=Methyl_Vizcarra http://EzineArticles.com/?The-Help-Of-Graphics-Design&id=660036
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
By [http://ezinearticles.com/?expert=Methyl_Vizcarra]Methyl Vizcarra
Graphics design is presenting information visually with images and text. It involves a wide range of cognitive skills, aesthetics and crafts. It is used from the simple traffic road signs to the logos of company we are working or dealing with.
True that graphics design evolves as fast as technology. From the paintings in the caves of Lascaux around 14,000 BC to the numerous use of it not only to attract the eyes of people but also to bring information and to communicate visually. Here are several uses graphics design:
In Advertising
Graphics design plays a big part in advertising. In order to draw attention from potential customers, they use aesthetic and emotional appeal to their products. This includes the company logo which is considered in corporate identity and branding.
In Entertainment
From the backdrop, to the posters, to the visual story telling, graphics design is always being used. This helps bring in the interest of viewers or readers to intended mood. For film, it is used in opening and closing credit. For theater plays, it is used props, backdrops and posters. For books, it is used in covers and in the content itself.
In Journalism
Graphics design helps in presenting the author's opinion or even on giving facts in writing news, articles, blogs and journals. It is not necessary but it will be an improvement on the visual information.
On our Ancestors
It was used by our ancestors to communicate. It serves as “words” during the prehistoric periods. Anthropologists now studies the signs and symbols painted on the cave and caverns to learn more about them.
In Education
Graphics are used mostly in education. In science,one example of which is human anatomy. Teachers use a picture of a human to point exactly which part of the human body they are talking about. In geography, it is used in maps and other graphic materials to illustrate or describe the earth. In Math, different kinds of graph are being used to make a presentation of data more understandable.
On the 3w's
Graphics design is very important in e-Commerce. It should be visually appealing enough to attract visitors to browse the site. But it takes visual communication skills and interactive communication skills to do this. It is a combined work of graphics designers and web developers to create a web site that would be pleasing to the visitor's eyes.
We may not be conscious about it but graphics design plays a big role in our everyday lives. It help us communicate visually. It also helps us on deciding which should be checked on first when we have variants to choose from. And it also helps us understand certain things easier.
RESOURCE: Methyl Vizcarra writes articles and press releases for WickedInnovations – a [http://www.wickedinnovations.com]professional web site design company specializing in [http://www.wickedinnovations.com/expertise.html]custom web design, eCommerce web site design and other web development services
Article Source: http://EzineArticles.com/?expert=Methyl_Vizcarra http://EzineArticles.com/?The-Help-Of-Graphics-Design&id=660036
Posted By: Illusion Technologies
http://www.illusiontechnologies.com
Wednesday, October 31, 2007
Graphics Design
Trade Show Exhibit Graphics - 6 Dos and Don'ts
By [http://ezinearticles.com/?expert=Daniel_Chaddock]Daniel Chaddock
Great trade show display graphics are hard to miss. Eye-catching, bold and exciting, they create an impact from across the room—even in the busiest convention center or exhibition hall.
Unfortunately, knowing how to create show-stopping graphics isn’t as easy as spotting them. Many experienced designers know little about large-format trade show booth graphics—and without the proper guidance, getting it right can be difficult.
So if you’re investing in a new trade show graphics display or considering whether your current graphics really get the job done, consider these six tips for ensuring your trade show exhibit graphics get the attention your business deserves:
Don’t assume that brochure graphics will work in a display. Even the best-made brochure or print ad design is unlikely to function in your trade show exhibit. Why? Because trade show display graphics are generally several times larger than your other collateral pieces. While you can use some images and content from your other collateral pieces, be careful when repurposing your designs – keep headlines trim, images large and written content short and easy to read. Putting too many messages, hard-to-read fonts or competing images in one graphic display will only confuse people and make them disinterested.
Do keep it simple. Effective trade show display graphics are like highway billboards—they must communicate three key things in three seconds or less: who you are, what you do and why a customer should choose your product. If your prospects were driving by at 65 miles per hour, would your graphic message clearly answer these three questions before it was out of sight? If so, you have just designed yourself an effective large-format trade show graphic.
Don’t trust just any printer. The best trade show exhibit graphics come from printers who are skilled in large-scale design and have the tools necessary for picture-perfect results. Look for a printer who specializes in trade show displays and graphics, has a high-quality printer designed for the job and has invested in color management software.
Do proof your artwork in its final size. Not only will it make it easier to check for problems with your image resolution, but it will also give you a better sense of the impact your trade show exhibit graphics will make.
Don’t use images you pull from the Web. They might look great onscreen, but they’re unlikely to reproduce well in large formats. Instead, expect to need graphics that will have at least 100 dpi at their final output size.
Do enlist the help of a trained professional. If you’re overwhelmed by the requirements of trade show exhibit graphics—or if you just want an expert to provide guidance and advice—don’t be afraid to ask. Because as anyone who’s had a graphics disaster can attest, getting sound advice before your artwork goes to press is priceless.
Trade show display graphics are one of the most important aspects of your entire exhibit. After all, no one will notice your exciting multimedia presentation or innovative new product if your graphics don’t first stop them in their tracks.
Whether you’re designing your graphics in-house or using a professional [http://exhibitsusa.com/PagEd-index-topic_id-19-page_id-29.phtml ]trade show exhibit company, remember these six tips to success with trade show exhibit graphics—and discover the difference great design can make.
Daniel Chaddock is President of E&E Exhibit Solutions, a one-stop trade show display company founded in 1995. With expertise in portable and modular displays, E&E Exhibit Solutions' team members are professionals, consultants and experts in everything trade show, providing complete solutions for [http://www.exhibitsusa.com/modules.php?op=modload&name=PagEd&file=index&topic_id=1&page_id=352 ]trade show booths, events and environments.
Article Source: http://EzineArticles.com/?expert=Daniel_Chaddock http://EzineArticles.com/?Trade-Show-Exhibit-Graphics---6-Dos-and-Donts&id=777932
By [http://ezinearticles.com/?expert=Daniel_Chaddock]Daniel Chaddock
Great trade show display graphics are hard to miss. Eye-catching, bold and exciting, they create an impact from across the room—even in the busiest convention center or exhibition hall.
Unfortunately, knowing how to create show-stopping graphics isn’t as easy as spotting them. Many experienced designers know little about large-format trade show booth graphics—and without the proper guidance, getting it right can be difficult.
So if you’re investing in a new trade show graphics display or considering whether your current graphics really get the job done, consider these six tips for ensuring your trade show exhibit graphics get the attention your business deserves:
Don’t assume that brochure graphics will work in a display. Even the best-made brochure or print ad design is unlikely to function in your trade show exhibit. Why? Because trade show display graphics are generally several times larger than your other collateral pieces. While you can use some images and content from your other collateral pieces, be careful when repurposing your designs – keep headlines trim, images large and written content short and easy to read. Putting too many messages, hard-to-read fonts or competing images in one graphic display will only confuse people and make them disinterested.
Do keep it simple. Effective trade show display graphics are like highway billboards—they must communicate three key things in three seconds or less: who you are, what you do and why a customer should choose your product. If your prospects were driving by at 65 miles per hour, would your graphic message clearly answer these three questions before it was out of sight? If so, you have just designed yourself an effective large-format trade show graphic.
Don’t trust just any printer. The best trade show exhibit graphics come from printers who are skilled in large-scale design and have the tools necessary for picture-perfect results. Look for a printer who specializes in trade show displays and graphics, has a high-quality printer designed for the job and has invested in color management software.
Do proof your artwork in its final size. Not only will it make it easier to check for problems with your image resolution, but it will also give you a better sense of the impact your trade show exhibit graphics will make.
Don’t use images you pull from the Web. They might look great onscreen, but they’re unlikely to reproduce well in large formats. Instead, expect to need graphics that will have at least 100 dpi at their final output size.
Do enlist the help of a trained professional. If you’re overwhelmed by the requirements of trade show exhibit graphics—or if you just want an expert to provide guidance and advice—don’t be afraid to ask. Because as anyone who’s had a graphics disaster can attest, getting sound advice before your artwork goes to press is priceless.
Trade show display graphics are one of the most important aspects of your entire exhibit. After all, no one will notice your exciting multimedia presentation or innovative new product if your graphics don’t first stop them in their tracks.
Whether you’re designing your graphics in-house or using a professional [http://exhibitsusa.com/PagEd-index-topic_id-19-page_id-29.phtml ]trade show exhibit company, remember these six tips to success with trade show exhibit graphics—and discover the difference great design can make.
Daniel Chaddock is President of E&E Exhibit Solutions, a one-stop trade show display company founded in 1995. With expertise in portable and modular displays, E&E Exhibit Solutions' team members are professionals, consultants and experts in everything trade show, providing complete solutions for [http://www.exhibitsusa.com/modules.php?op=modload&name=PagEd&file=index&topic_id=1&page_id=352 ]trade show booths, events and environments.
Article Source: http://EzineArticles.com/?expert=Daniel_Chaddock http://EzineArticles.com/?Trade-Show-Exhibit-Graphics---6-Dos-and-Donts&id=777932
Monday, October 29, 2007
Graphics Design
What Is Graphic Design Going To Cost You?
By [http://ezinearticles.com/?expert=Aazdak_Alisimo]Aazdak Alisimo
Graphic design is critical to just about any business, but what will it cost you? As you can probably imagine, the answer depends on many different things.
In many ways, it is difficult to make accurate charts showing the cost of graphic design services. Graphic design costs are tied into talent and reputation as are so many other areas that require artistic skill. It might help to think of the difference in cost between a painting of a bowl of fruit your grandmother is selling at a local art fair and a Van Gogh being sold at a New York auction house.
One thing that is certain is that graphic design is something that will cost money. Graphic designers generally work on specific jobs for specific clients as opposed to artists who might be commissioned to do a work or might just do it in hopes of a future sale. So, since the graphic designer is always going to be directing his talent and skill toward a specific project and for a specific client, a specific price must be established for the services rendered.
Graphic design rates for business related types of projects are usually the most clear cut as far as price scale goes. A logo might cost around $500 and a complete brochure around $400. These two examples illustrate an important concept of design. It would appear at first glance that the logo would require less actual work to produce when compared to a complete brochure. Although this is true, the logo also will require more artistic skill whereas the brochure is more of a nuts and bolts design project. The lesson is that you have to pay for imagination and talent.
The graphic designer faces the same situation. The Department of Labor tells us that the average salary for a graphic designer is just under $30,000 for employees with less than one year of experience. This is assuming that the designer has a degree in graphic design. The salary average goes up to almost $50,000 after 20 years. We can also learn with a bit of research that most graphic designers charge hourly rates that run around $80 an hour for their services.
Although these figures give us some idea of graphic design rates, they do not tell a complete story. The bottom line is that every graphic designer is an artist. It does not matter if they are designing logos or brochures or web sites. In the end, much will depend on the skill and talent of the graphic designer and the sky is the limit. This applies to both sides. If you want the very best, you have to be prepared to pay a little more. If you are a designer, you may turn out to be the Van Gogh of graphic design. Although hopefully your true talent won’t have to wait until years after your death to be appreciated.
Find [http://www.designservicestudios.com/]design service studios in your area at DesignServiceStudios.com
Article Source: http://EzineArticles.com/?expert=Aazdak_Alisimo http://EzineArticles.com/?What-Is-Graphic-Design-Going-To-Cost-You?&id=780151
By [http://ezinearticles.com/?expert=Aazdak_Alisimo]Aazdak Alisimo
Graphic design is critical to just about any business, but what will it cost you? As you can probably imagine, the answer depends on many different things.
In many ways, it is difficult to make accurate charts showing the cost of graphic design services. Graphic design costs are tied into talent and reputation as are so many other areas that require artistic skill. It might help to think of the difference in cost between a painting of a bowl of fruit your grandmother is selling at a local art fair and a Van Gogh being sold at a New York auction house.
One thing that is certain is that graphic design is something that will cost money. Graphic designers generally work on specific jobs for specific clients as opposed to artists who might be commissioned to do a work or might just do it in hopes of a future sale. So, since the graphic designer is always going to be directing his talent and skill toward a specific project and for a specific client, a specific price must be established for the services rendered.
Graphic design rates for business related types of projects are usually the most clear cut as far as price scale goes. A logo might cost around $500 and a complete brochure around $400. These two examples illustrate an important concept of design. It would appear at first glance that the logo would require less actual work to produce when compared to a complete brochure. Although this is true, the logo also will require more artistic skill whereas the brochure is more of a nuts and bolts design project. The lesson is that you have to pay for imagination and talent.
The graphic designer faces the same situation. The Department of Labor tells us that the average salary for a graphic designer is just under $30,000 for employees with less than one year of experience. This is assuming that the designer has a degree in graphic design. The salary average goes up to almost $50,000 after 20 years. We can also learn with a bit of research that most graphic designers charge hourly rates that run around $80 an hour for their services.
Although these figures give us some idea of graphic design rates, they do not tell a complete story. The bottom line is that every graphic designer is an artist. It does not matter if they are designing logos or brochures or web sites. In the end, much will depend on the skill and talent of the graphic designer and the sky is the limit. This applies to both sides. If you want the very best, you have to be prepared to pay a little more. If you are a designer, you may turn out to be the Van Gogh of graphic design. Although hopefully your true talent won’t have to wait until years after your death to be appreciated.
Find [http://www.designservicestudios.com/]design service studios in your area at DesignServiceStudios.com
Article Source: http://EzineArticles.com/?expert=Aazdak_Alisimo http://EzineArticles.com/?What-Is-Graphic-Design-Going-To-Cost-You?&id=780151
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